Nash’s aim was to identify contact details of key personnel in target prospective partners, had dialogue with them and if there was a good fit for both parties appoint new partners. Target for 2018 was to appoint up to 6 partners in Europe.
Nash had been trying to establish contact by email campaigns, visiting exhibitions, phone calls and completing contact forms on prospects’ websites. They had some successes with this approach, but progress was very slow. Until meeting with Uniqua Brand they did not try social media – the prime reason being they did not think they could reach the key contacts they wanted via social media.
However having had a meting with Uniqua Brand, they decided, although being sceptical, that they should give social media a try.