Wherever we go to – TV, radio, newspapers or the Internet – we are flooded by the news about the virus. In response to school closures, event cancellations, non-essential travel bans and the order to stay and work from home to avoid human contact and slow down the spread of the virus, businesses reached out to digital tools to stay connected with their employees, customers, suppliers and other stakeholders and to continue operating.
In the current situation digital transformation is not a choice, but necessity to survive and operate efficiently and effectively. B2B companies are realising that digital strategy is vital to mitigate against loss of sales, face-to-face meetings, networking, trade shows, conferences, etc. They will need to: start using social media to build relationships; content marketing to educate, inspire and inform their target audiences; e-mail marketing to stay in touch and SEO to improve their visibility in search engines, and do it WELL.
With many small businesses that have been sceptical and reluctant to use digital marketing tools and only 9% of B2B organisations that truly engage on social media, now it is time to make big improvements in the area of digital strategy.
Of course, without a doubt the next few weeks or perhaps even months will be challenging for everyone and every business, in particular for those that have been sceptical and resistant to adapting digital tools in their daily operation and adopting to changes. But if those businesses start acting now to integrate digital tools of strategic importance to their organisations to stay connected, to network, to communicate, to build relationships, they will not only survive this Coronavirus pandemic, but will also be ahead of their competition.
Now, it’s the best time to show our resilience, leadership skills, agility, strategic thinking, creativity and ability to continue to do business!
So I guess I want to finish this article with a few final words…
‘Thanks to’ the Coronavirus we will:
What else, you think, should be in the above list? Connect with me on LinkedIn to share your thoughts about other things that should be on the above list. I can’t wait to hear from you!